Last edited by Tocage
Monday, May 11, 2020 | History

5 edition of Managing corporate media found in the catalog.

Managing corporate media

Eugene Marlow

Managing corporate media

by Eugene Marlow

  • 228 Want to read
  • 9 Currently reading

Published by Knowledge Industry Publications in White Plains, NY .
Written in English

    Subjects:
  • Business libraries -- Administration.,
  • Corporate libraries -- Administration.,
  • Instructional materials centers -- Administration.,
  • Corporations -- Information services -- Management.,
  • Business communication.

  • Edition Notes

    StatementEugene Marlow.
    SeriesThe Video bookshelf
    ContributionsMarlow, Eugene.
    Classifications
    LC ClassificationsZ675.B8 M36 1989
    The Physical Object
    Paginationx, 198 p. :
    Number of Pages198
    ID Numbers
    Open LibraryOL2049646M
    ISBN 100867292652
    LC Control Number88027179
    OCLC/WorldCa18987363

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    Approach to Managing Social Media Risk and Compliance,” acknowledges the power and importance of social media to businesses in every industry. At the same time, it helps identify and explore many of the potential negative consequences posed by social media in terms of brand, strategy, regulatory, legal and market risks. More important, it File Size: 1MB. The book is based on the premise that the key for managing the sustainable business is finding the right balance over time between managing competitiveness and profitability AND managing the context of the business with its political, social and ecological risks and opportunities.

      Business Ethics is a lively and engaging textbook that tackles one of the most pressing issues facing business today: how to be a good corporate citizen in a complex multiple stakeholder world. It covers the foundations of business ethics and applies these concepts to each of the corporation's major stakeholders. Written from a truly international perspective, it explains the ethical 5/5(3). She is the author of the book “Media Campaign – publicity and advertising” and a co-author of the book “Public Relations Best Practice and ”. She is a corporate communications consultant in Victoria Group and was Head of Marketing and Corporate Communications in Deloitte, Corporate Affairs manager and after that a Consultant Cited by: 3.


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Managing corporate media by Eugene Marlow Download PDF EPUB FB2

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Managing corporate media. White Plains, NY: Knowledge Industry Publications, © (OCoLC) White Plains, NY: Knowledge Industry Publications, © (OCoLC) Document Type: Book: All Authors / Contributors: Eugene Marlow.

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